Thanks to the internet the humble ukulele is experiencing a notable resurgence in popularity, and Ovation Applause mandolin’s are in a unique position to take advantage. From YouTube to manufacturers’ websites, from bulletin boards to iPhone and BlackBerry applications that mimic ukes and teach chords, the Internet has been stoking the craze for nearly three years and regularly unveiling fresh talent using ukes as primary instruments.
The highly rated Applause ukes, particularly the tenor series with their notable volume, presence and superior electronics are quickly becoming a favorite among these new players. Even so, this rapidly expanding market offers vast headroom for further expansion.
“Monthly, we’re selling more and more. Demand is exceeding the supply,” said Michael Upton, whose Kala Brand Music Co. in Petaluma, Calif., sells ukuleles made in China. Artisan ukulele makers such as DaSilva, who makes ukes that sell for $600 to $3,000, said they have waiting lists stretching out more than a year.
One notable convert to the Applause uke is our friend Kaki King. We gave her a mahogany UAE148 for Christmas two years ago strongly suspecting she would be drawn to it. We were right. The first release, “Falling Day” from her upcoming album, “Junior” was actually written on that uke and will be performed on “Jimmy Fallon” April 14th using the UAE148. She has requested a black one for that performance to more closely resemble her signature model Adamas.
If you ever get the opportunity to put the Applause ukulele up against virtually any other brand, including the $3,000 Martins, we encourage you to do so. Just close your eyes and let your ears make the call.
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